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현시대의 위대한 디자인 100

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by USABLE USABLE 2021. 8. 24. 21:29

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THE GREATEST DESIGNS OF MODERN TIMES(2020, 포춘)
포춘(FORTUNE), ‘현시대의 위대한 디자인 100’은?

Photo: Illustrations created by Martín Laksman



 포춘(FORTUNE)은 1959년 당대 최고 디자인 제품 100개를 찾은 프로젝트의 결과를 발표했었다. 당시 일리노이 공과대학(IIT) 디자인연구소의 제이 도블린 Jay Doblin이 리스트 작성을 총괄했다.
 포춘은 2019년 최고 디자인 리스트 작성 60주년을 기념해, 데니스 웨일 Denis Weil이 이끄는 IIT 디자인연구소와 명단을 다시 작성했다. 
연구소는 도블린의 방법론을 따르면서, 일부 현대적 접근법도 병행했다. 교육자, 인플루언서, 프리랜서 디자이너, 그리고 기업 디자인 팀을 대상으로 그들이 진정으로 위대한 창작물로 생각하는 것을 조사했다. 1년 이상 기획, 조사, 그리고 자료 통합의 과정을 거쳐 2020년 결과를 발표했다. 
1959년과 마찬가지로, 응답자들은 ‘현대 시대’의 최고 디자인이라고 생각하는 제품을 10개 꼽아 달라는 요청을 받았고 이번에는 거기에 더해 선정 이유를 밝혀달라고 부탁했다. 응답자들은 300개 이상의 다양한 제품을 답했다. 추천한 순위 상위 25위권 안팎에서는 분명한 수렴 현상이 나타났다. 
의견 일치가 안 된 나머지 순위를 정하기 위해, 연구진은 응답 내용에 대한 언어 분석을 사용해 다섯 가지 기준으로 순위를 매겼다. 
1) 제품이 가진 적용 가능성과 확장성, 
2) 사회나 환경에 미치는 영향, 
3) 사용 편의성, 
4) 상업적 성공, 
5) 자신이 속한 분야를 혁신했는지 여부이다.

 1959년에는 자동차 14종이 100위 제품에 선정되었지만 2020년 순위에는 4개의 종만 포함되었다. 오히려 새로운 서비스 플랫폼인 우버가 4개 차종보다 높은 순위(6위)를 차지했다. 목록에 비트코인(90위)도 있는데 이것은 디자인의 정의와 평가가 재해석되고 있기 때문이다. 3위의 구글 역시 시각적인 요소로 평가받은 것이 아니라 방대한 정보를 완벽하게 정리하기 위해 불필요한 요소를 제거했다는 것으로 높은 점수를 받았다. 넷플릭스(8위)는 콘텐츠 배포 서비스로, 구글맵(11위)은 위치 정보 기반 서비스로 우리의 문화와 생활을 바꾸고 있다. 
 포춘은 ‘1959년의 디자인은 완제품을 의미했지만, 오늘날에는 제품이나 서비스가 구체적인 목적이나 기능을 얼마나 우아하게 수행하는가를 의미한다’고 말한다.

 위대한 디자인 100개의 목록 중에 한국의 디자인은 없다. 
패스트팔로워로 재빠르게 남의 디자인을 참고해 많이 팔리는 제품을 생산함으로써 산업적 성취는 이루었지만, 아직 디자인 리더십을 보여주지 못하고 있는 우리나라의 현실을 알려준다.


* 참고한 글 : 포춘코리아(FORTUNE KOREA)의 해당기사 중 발췌 http://www.fortunekorea.co.kr 

 

현시대의 위대한 디자인 100 (2).xlsx
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순위-세로축, 연도-가로축. 물성이 있는 것은 노란색, 물성이 없는 것(서비스, 콘텐츠, 소프트웨어, 개념, 캠페인 등)은 연두색으로 표시

 

현시대의 위대한 디자인 100
THE GREATEST DESIGNS OF MODERN TIMES(2020, 포춘)

순위 제품 디자이너 출시년도
1 iPhone Apple 2007
2 Macintosh Apple 1984
3 Google Search Engine Google 1997
4 Eames Fiberglass Armchair Ray + Charles Eames 1950
5 Sony Walkman TPS-L2 Norio Ohge 1979
6 OXO Good Grips Peeler Sam Farber + Smart Design 1990
7 Uber Rideshare Uber 2009
8 Netflix Streaming Netflix 1997
9 Lego Building Blocks Lego + Hilary Fisher Page 1939
10 iPod Apple (Jonathan Ive) 2001
11 Google Maps Where 2 Technologies 2005
12 Apollo 11 Mission NASA 1969
13 Akari Lamp 1A Isamu Noguchi 1951
14 MacBook Pro Apple (Jonathan Ive) 2006
15 Post-it Notes 3M (Spencer Silver + Arthur Fry) 1977
16 Boeing 747 Joe Sutter + Boeing Team 1970
17 Polaroid SX-70 James Gilbert Baker + Edwin Herbert Land 1972
18 Model S Sedan Tesla (Franz von Holzhausen) 2012
19 Nokia 3210 Alastair Curtis 1999
20 Savoy Vase Alvar + Aino Aalto 1972
21 Philips Hue Lighting System Philips (Signify) 2012
22 App Store Apple 2008
23 Spotify Spotify 2006
24 Amazon Prime Amazon 2005
25 Muji Rice Cooker Naoto Fukasawa 2014
26 Airbnb Airbnb 2008
27 Wikipedia Wikipedia 2001
28 NYC Subway Map Unimark (Massimo Vignelli) 1972
29 iOS Apple 2007
30 Shinkansen Japanese National Railways 1964
31 WeChat Tencent (Zhang Xiaolong) 2011
32 Nest Learning Thermostat Nest Labs (Tony Fadell) 2011
33 606 Shelving System Vitsoe (Dieter Rams) 1960
34 Skype Skype 2003
35 Modern Classics Penguin (Jan Tschichold) 1952
37 ClearRX Deborah Adler 2005
37 Mobike Beijing Mobile Bike Technology 2015
38 Round Thermostat Honeywell (Henry Dreyfuss) 1953
39 Stool 60 Artek (Alvar Aalto) 1933
40 Facebook Facebook 2003
41 Billy Bookcase IKEA 1979
42 Pride Flag Gilbert Baker 1979
43 Lia Pregnancy Test Bethany Edwards + Anna Simpson 2017
44 Super Mario Bros Nintendo (Shigeru Miyamoto) 1985
45 Vélib’ Bike Service JCDecaux 2007
46 Apple Watch Apple 2015
47 Bialetti Moka Pot Alfonso Bialetti 1933
48 Poäng Ikea (Noboru Nakamura) 1974
49 Volkswagen Beetle Ferdinand Porsche 1938
50 Microsoft Office Microsoft 1990
51 Tupperware Earl Tupper 1948
52 View-Master Model F Chuck Harrison 1958
53 LifeStraw Vestergaard Frandsen 2005
54 Raspberry Pi Raspberry Pi Foundation 2012
55 Flex-Foot Van Phillips 1971
56 Novel Hospital Toys Hikaru Imamura 2012
57 Life Magazine Time Inc. 1936
58 Leica M3 Ernst Leitz 1954
59 Olivetti Lettera 32 Typewriter Marcello Nizzoli 1963
60 Airtable Airtable 2012
61 Forever Stamps United States Postal Service 2006
62 Telephone Area Code Bell Labs (Ladislav Sutnar) 1947
63 Braun Calculator Braun (Dieter Rams + Dietrich Lubs) 1987
64 Apple Pay Apple 2014
65 Flyknit Nike 2008
66 Orange-Handled Shears Fiskars 1967
67 Pokémon Satoshi Tajiri 1989
68 EpiPen Mylan 1987
69 Medical Drones Zipline 2014
70 Geodesic Dome Buckminster Fuller 1948
71 Tampon Earle Haas 1933
72 23 & Me Linda Avey, Paul Cusenza, Anne Wojcicki 2006
73 Dyson Bagless James Dyson 1980
74 Netscape Browser AOL 2005
75 Futura Typeface Paul Renner 1927
76 SUICA JR East 2001
77 Air Jordan 1 Nike (Peter C. Moore) 1984
78 Leatherman Pocket Survival Tool Tim Leatherman 1983
79 Box Chair Enzo Mari 1971
80 Ultra Light Down Uniqlo 2011
81 Havaianas Robert Fraser 1966
82 Womb Chair Eero Saarinen 1948
83 PeaPod Andrew Parkinson + Thomas Parkinson 1989
84 Disney MagicBand Frog Design 2013
85 Volkswagen Type 2 Ben Pon 1950
86 Unix OS Bell Labs (Ken Thompson + Dennis Ritchie) 1970
87 Ray-Ban Wayfarer Raymond Stegeman 1952
88 Stokke Tripp Trapp Peter Opsvik 1972
89 Aravind Eye Hospitals Dr. Govindappa Venkataswamy 1976
90 Bitcoin Satoshi Nakamoto 2009
91 National Park Map Massimo + Lella Vignelli 1977
92 Porsche 911 Ferdinand Porsche 1963
93 Teema Tableware Kaj Franck 1952
94 LINN Sondek LP12 Edgar Villchur 1972
95 Valentine Typewriter Ettore Sottsass 1969
96 IBM Logo Paul Rand 1956
97 Telephone Model 302 Henry Dreyfuss 1937
98 Great Green Wall Panafrican Agency of the Great Green Wall 2007
99 IBM Mainframe IBM (Eliot Noyes) 1952
100 Blackwing 602 Pencil Eberhard Faber 1934

 

 

* 선정 목록 : https://fortune.com/longform/100-best-designs/

 

The greatest designs of modern times

What does it take to become a design icon? There‘s more to it than good looks. These 100 products have made our lives simpler, better, and yes, more stylish.

fortune.com

 

* https://jungsun-design.tistory.com/30

 

The greatest designs of modern times

현대 가장 위대한 100가지 디자인 제품 ⓒ FORTUNE 선정된 100가지의 제품 리스트 1. iPhone : Designed by Apple, 2007 2. Macintosh : Designed by Apple, 1984 3. Google Search Engine : De..

jungsun-design.tistory.com

 

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