현시대의 위대한 디자인 100

THE GREATEST DESIGNS OF MODERN TIMES(2020, 포춘)
포춘(FORTUNE), ‘현시대의 위대한 디자인 100’은?

Photo: Illustrations created by Martín Laksman

 포춘(FORTUNE)은 1959년 당대 최고 디자인 제품 100개를 찾은 프로젝트의 결과를 발표했었다. 당시 일리노이 공과대학(IIT) 디자인연구소의 제이 도블린 Jay Doblin이 리스트 작성을 총괄했다.
 포춘은 2019년 최고 디자인 리스트 작성 60주년을 기념해, 데니스 웨일 Denis Weil이 이끄는 IIT 디자인연구소와 명단을 다시 작성했다. 
연구소는 도블린의 방법론을 따르면서, 일부 현대적 접근법도 병행했다. 교육자, 인플루언서, 프리랜서 디자이너, 그리고 기업 디자인 팀을 대상으로 그들이 진정으로 위대한 창작물로 생각하는 것을 조사했다. 1년 이상 기획, 조사, 그리고 자료 통합의 과정을 거쳐 2020년 결과를 발표했다. 
1959년과 마찬가지로, 응답자들은 ‘현대 시대’의 최고 디자인이라고 생각하는 제품을 10개 꼽아 달라는 요청을 받았고 이번에는 거기에 더해 선정 이유를 밝혀달라고 부탁했다. 응답자들은 300개 이상의 다양한 제품을 답했다. 추천한 순위 상위 25위권 안팎에서는 분명한 수렴 현상이 나타났다. 
의견 일치가 안 된 나머지 순위를 정하기 위해, 연구진은 응답 내용에 대한 언어 분석을 사용해 다섯 가지 기준으로 순위를 매겼다. 
1) 제품이 가진 적용 가능성과 확장성, 
2) 사회나 환경에 미치는 영향, 
3) 사용 편의성, 
4) 상업적 성공, 
5) 자신이 속한 분야를 혁신했는지 여부이다.

 1959년에는 자동차 14종이 100위 제품에 선정되었지만 2020년 순위에는 4개의 종만 포함되었다. 오히려 새로운 서비스 플랫폼인 우버가 4개 차종보다 높은 순위(6위)를 차지했다. 목록에 비트코인(90위)도 있는데 이것은 디자인의 정의와 평가가 재해석되고 있기 때문이다. 3위의 구글 역시 시각적인 요소로 평가받은 것이 아니라 방대한 정보를 완벽하게 정리하기 위해 불필요한 요소를 제거했다는 것으로 높은 점수를 받았다. 넷플릭스(8위)는 콘텐츠 배포 서비스로, 구글맵(11위)은 위치 정보 기반 서비스로 우리의 문화와 생활을 바꾸고 있다. 
 포춘은 ‘1959년의 디자인은 완제품을 의미했지만, 오늘날에는 제품이나 서비스가 구체적인 목적이나 기능을 얼마나 우아하게 수행하는가를 의미한다’고 말한다.

 위대한 디자인 100개의 목록 중에 한국의 디자인은 없다. 
패스트팔로워로 재빠르게 남의 디자인을 참고해 많이 팔리는 제품을 생산함으로써 산업적 성취는 이루었지만, 아직 디자인 리더십을 보여주지 못하고 있는 우리나라의 현실을 알려준다.


* 참고한 글 : 포춘코리아(FORTUNE KOREA)의 해당기사 중 발췌 http://www.fortunekorea.co.kr 

 

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현시대의 위대한 디자인 100
THE GREATEST DESIGNS OF MODERN TIMES(2020, 포춘)

순위	제품	디자이너	출시년도
1	iPhone	Apple	2007
2	Macintosh	Apple	1984
3	Google Search Engine	Google	1997
4	Eames Fiberglass Armchair	Ray + Charles Eames	1950
5	Sony Walkman TPS-L2	Norio Ohge	1979
6	OXO Good Grips Peeler	Sam Farber + Smart Design	1990
7	Uber Rideshare	Uber	2009
8	Netflix Streaming	Netflix	1997
9	Lego Building Blocks	Lego + Hilary Fisher Page	1939
10	iPod	Apple (Jonathan Ive)	2001
11	Google Maps	Where 2 Technologies	2005
12	Apollo 11 Mission	NASA	1969
13	Akari Lamp 1A	Isamu Noguchi	1951
14	MacBook Pro	Apple (Jonathan Ive)	2006
15	Post-it Notes	3M (Spencer Silver + Arthur Fry)	1977
16	Boeing 747	Joe Sutter + Boeing Team	1970
17	Polaroid SX-70	James Gilbert Baker + Edwin Herbert Land	1972
18	Model S Sedan	Tesla (Franz von Holzhausen)	2012
19	Nokia 3210	Alastair Curtis	1999
20	Savoy Vase	Alvar + Aino Aalto	1972
21	Philips Hue Lighting System	Philips (Signify)	2012
22	App Store	Apple	2008
23	Spotify	Spotify	2006
24	Amazon Prime	Amazon	2005
25	Muji Rice Cooker	Naoto Fukasawa	2014
26	Airbnb	Airbnb	2008
27	Wikipedia	Wikipedia	2001
28	NYC Subway Map	Unimark (Massimo Vignelli)	1972
29	iOS	Apple	2007
30	Shinkansen	Japanese National Railways	1964
31	WeChat	Tencent (Zhang Xiaolong)	2011
32	Nest Learning Thermostat	Nest Labs (Tony Fadell)	2011
33	606 Shelving System	Vitsoe (Dieter Rams)	1960
34	Skype	Skype	2003
35	Modern Classics	Penguin (Jan Tschichold)	1952
37	ClearRX	Deborah Adler	2005
37	Mobike	Beijing Mobile Bike Technology	2015
38	Round Thermostat	Honeywell (Henry Dreyfuss)	1953
39	Stool 60	Artek (Alvar Aalto)	1933
40	Facebook	Facebook	2003
41	Billy Bookcase	IKEA	1979
42	Pride Flag	Gilbert Baker	1979
43	Lia Pregnancy Test	Bethany Edwards + Anna Simpson	2017
44	Super Mario Bros	Nintendo (Shigeru Miyamoto)	1985
45	Vélib’ Bike Service	JCDecaux	2007
46	Apple Watch	Apple	2015
47	Bialetti Moka Pot	Alfonso Bialetti	1933
48	Poäng	Ikea (Noboru Nakamura)	1974
49	Volkswagen Beetle	Ferdinand Porsche	1938
50	Microsoft Office	Microsoft	1990
51	Tupperware	Earl Tupper	1948
52	View-Master Model F	Chuck Harrison	1958
53	LifeStraw	Vestergaard Frandsen	2005
54	Raspberry Pi	Raspberry Pi Foundation	2012
55	Flex-Foot	Van Phillips	1971
56	Novel Hospital Toys	Hikaru Imamura	2012
57	Life Magazine	Time Inc.	1936
58	Leica M3	Ernst Leitz	1954
59	Olivetti Lettera 32 Typewriter	Marcello Nizzoli	1963
60	Airtable	Airtable	2012
61	Forever Stamps	United States Postal Service	2006
62	Telephone Area Code	Bell Labs (Ladislav Sutnar)	1947
63	Braun Calculator	Braun (Dieter Rams + Dietrich Lubs)	1987
64	Apple Pay	Apple	2014
65	Flyknit	Nike	2008
66	Orange-Handled Shears	Fiskars	1967
67	Pokémon	Satoshi Tajiri	1989
68	EpiPen	Mylan	1987
69	Medical Drones	Zipline	2014
70	Geodesic Dome	Buckminster Fuller	1948
71	Tampon	Earle Haas	1933
72	23 & Me	Linda Avey, Paul Cusenza, Anne Wojcicki	2006
73	Dyson Bagless	James Dyson	1980
74	Netscape Browser	AOL	2005
75	Futura Typeface	Paul Renner	1927
76	SUICA	JR East	2001
77	Air Jordan 1	Nike (Peter C. Moore)	1984
78	Leatherman Pocket Survival Tool	Tim Leatherman	1983
79	Box Chair	Enzo Mari	1971
80	Ultra Light Down	Uniqlo	2011
81	Havaianas	Robert Fraser	1966
82	Womb Chair	Eero Saarinen	1948
83	PeaPod	Andrew Parkinson + Thomas Parkinson	1989
84	Disney MagicBand	Frog Design	2013
85	Volkswagen Type 2	Ben Pon	1950
86	Unix OS	Bell Labs (Ken Thompson + Dennis Ritchie)	1970
87	Ray-Ban Wayfarer	Raymond Stegeman	1952
88	Stokke Tripp Trapp	Peter Opsvik	1972
89	Aravind Eye Hospitals	Dr. Govindappa Venkataswamy	1976
90	Bitcoin	Satoshi Nakamoto	2009
91	National Park Map	Massimo + Lella Vignelli	1977
92	Porsche 911	Ferdinand Porsche	1963
93	Teema Tableware	Kaj Franck	1952
94	LINN Sondek LP12	Edgar Villchur	1972
95	Valentine Typewriter	Ettore Sottsass	1969
96	IBM Logo	Paul Rand	1956
97	Telephone Model 302	Henry Dreyfuss	1937
98	Great Green Wall	Panafrican Agency of the Great Green Wall	2007
99	IBM Mainframe	IBM (Eliot Noyes)	1952
100	Blackwing 602 Pencil	Eberhard Faber	1934

 

 

* 선정 목록 : https://fortune.com/longform/100-best-designs/

The greatest designs of modern times

 

* https://jungsun-design.tistory.com/30

The greatest designs of modern times